‘Ego, Self, Shadow’ is an Augmented Reality project collaboration with artist/producer Uffie.

The collaboration between Jam and Uffie began as a sculptural piece exploring the ego. The project has resulted in the creation of a marble sculpture, an audio soundtrack by Uffie (co-written with Ariel Pink), and an augmented reality experience that brings the audio and visual together to explore the many layers of consciousness within the psyche.

Inspired by Carl Jung’s theory on shadow psychology, the sculpture depicts a hyper realistic Uffie in an embrace with a mythical serpent. Throughout history the symbol of a serpent represents duality of good and evil and Carl Jung’s concept of the ‘Shadow’ emphasizes this. In Jung’s theory, at an early age we are conditioned to what is ‘good’ and ‘evil’ by our early experiences. According to Jung, everyone has a ‘shadow’, the unconscious side of ourselves where negative (and sometimes positive) personality traits are kept. ‘Ego, Self and Shadow’ are Jung’s components of ourselves: the Ego is where our consciousness resides and our sense of identity, the self is the complete potential of the psyche looking forward and striving for wholeness, and the shadow is the negative personality traits we choose to ignore. Depending on how light hits a subject, the shadow can be dense or insignificant. Finding a balance of the Ego, Self and Shadow is a goal Jung explored to reach personal wholeness.

The sculpture can be explored in Augmented Reality by downloading the free Jam Sutton Studio app.

The ‘Jam Sutton Studio’ app is an Augmented Reality exhibition space. Available for free download on the Apple App Store for iOS and Google Play for Android devices.